How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 15:18
Good marketing is doing this well.
Place
Processes
At what point did you realize it was the right time to leave your job?
Product
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
How often do you watch the news on TV?
Price
Perception
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.